Content strategist


I'm a content strategist, and coach, with a knack for teamwork and systems thinking.

 In 2015, I traded in consulting life for a permanent content strategy position with Number 41 Media, a user experience and service design firm. Almost a year later, while travelling in South Africa, a LinkedIn message from Alaine Mackenzie led to my role at Shopify. After focusing on product features for a year, I joined what was then called, the Patterns team. Patterns evolved into Polaris, and my systems-loving brain hasn't looked back.

Design systems and content strategy adventures

My practice